Why does the Williams F1 car have the Ayrton Senna logo?
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Jack NicoleNovember 29, 2021
Photo by Xavier Bonilla/NurPhoto via Getty Images
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If you look closely at the front of a Williams Formula 1 car, you’ll find the “Senna S” emblem, but why would the team carry it on the car?
Over the years, Ayrton Senna did his best to drive one of the late Sir Frank Williams’ eponymous cars.
Senna was the best driver on the planet and wanted the best equipment – which increasingly became Williams in the early 1990s.
Senna’s McLarens were the benchmark, but the team from Decote came quickly. Nigel Mansell beat Senna in 1992 to claim the Brazilian’s world title.
In 1993, three of the world’s best racing drivers all wanted two seats in Williams. Obviously that didn’t work, so F1 champion Mansell went to IndyCar, Senna reluctantly stayed at McLaren and Alain Prost returned from a sabbatical.
The Frenchman even made Senna a team-mate in 1993 because of their history of troubles together.
But in 1994, Cena went to Williams, which turned out to be a league too short.
All Williams cars since 1995 have had the “Senna S” badge on the front, but why?
Photo by Pascal Rondo/Allsport/Getty Images
Williams Senna logo explained
In 1983, Frank Williams gave a young Ayrton Senna da Silva his first F1 test.
It took 11 years, but finally, in 1994, they started working together. In the eyes of many, Williams will fight for the title.
However, Senna was unable to finish at Aida in Brazil or Japan after a spin and contact. He had zero points in the third round of 16 races at Imola, while young upstart Michael Schumacher had a maximum of 20 points.
On lap 7 at Imola, Senna was killed when his FW16 crashed badly at Tamburello – then a fast southpaw.
In tribute to the fallen Brazilian, Williams has been using the “Senna S” badge on its cars, starting with the 1995 FW17 machine.
In 2014, the design underwent some changes to reflect the classic design 20 years after Senna’s death.
Senna’s nephew races for the team in 2012
During the 2012 season, Williams signed Ayrton’s nephew Bruno for a place in the game.
Bruno made his F1 debut in 2010. The inability to master the tricky Pirelli rubber in qualifying hindered a good race pace, resulting in few results.
In the second round in Malaysia, Bruno Senna finished sixth – his best finish of the season.
His most memorable moment was in the final in Brazil. Senna beat Sebastian Vettel on the first lap of the championship tiebreaker – keeping the German to the end.
However, the Red Bull driver will recover to claim his third world title.
Photo by Paul Gilham/Getty Images
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Jack usually writes or reads anything related to motorsport – from Formula 1 to NASCAR to British truck racing. His work as a motorsport reporter has been published in prestigious outlets such as Autosport, Motorsport.com and Motorsport News. In addition to racing, he is an avid amateur astronomer, podcast listener, and enjoys walks in the park with his three dogs.
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